INTRO

APEX AIR MATTRESS

Alternative Pressure Mattress (APM) market is a relatively saturate market with many prominent brands (ArjoHuntleigh, Hill-ROM, Stryker...) and many local or low-cost brands.Turning from an OEM company to a medical brand, Apex, with its rather cost effective APM product lines, has taken up some market shares in China and some PE countries. Apex is currently seeking opportunities to create brand awareness and to join the top-tier companies in the APM market by introducing new products with unique features.

Turning from an OEM company to a medical brand, Apex, with its rather cost effective APM product lines, has taken up some market shares in China and some PE countries.

Apex is currently seeking opportunities to create brand awareness and to join the top-tier companies in the APM market by introducing new products with unique features.

USER EXPERIENCE RESEARCH

In order to understand the process of care and user needs related to Alternative Pressures Mattresses, we interviewed Key Opinion Leaders and Experienced Nurses regarding their experience and feedback with the product.

Field Observation

As medical products can be used in multiple fields, we conducted field observation of the usage and the process of Alternating Pressure Mattresses in acute care, long-term care and home care.

Product Differentiation Analysis

By analyzing the features and positioning of competing products, we identified the needs that have not been satisfied by the current products and spotted possible opportunities.

Purchasing Process and Decision Factor Study

We collected air mattress’ value chain information through stakeholder interviews, tender information and related academic research. Through the information, we helped our clients identify the common gaps and key factors affecting the procurement decisions.

Air Mattress represents a new generation of supportive mattress in APEX product line up. The innovative “S” shape body rotation function is design to provide maximum comfort for the patient and the best supportive assistance for the caretaker. Details such as the aircell release valve for heel ulcer prevention and the CPR air release valve are ergonomically designed to increase usability and decrease usage error. As for the aesthetics of the pump, it is design with the balance of  controlled surfaces that portrays fluidity and sophistication, which fits seamlessly into an intensive care environment.

GO TO TOP